208 16 25 – 01/0 Fridge Charcoal Air Filter für Electrolux Kühlschränke eliminiert schlechte Gerüche verbessert die Luftfeuchtigkeit hält Lebensmittel länger frisch verringert EnergieverbrauchWechsel alle 6 Monate
208 16 25 - 01/0 Fridge Charcoal Air Filter für Electrolux Kühlschränke • eliminiert schlechte Gerüche • verbessert die Luftfeuchtigkeit • hält Lebensmittel länger frisch • verringert EnergieverbrauchWechs
Over the past decade, business visionaries have maintained that the low-income 'Base of Pyramid' ('BOP') is the world's largest and fastest growing segment. Multinational Corporations (MNCs) have increasingly turned to the BOP in an attempt to exploit tremendous business opportunities as middle and high-income markets become overly saturated. However, the BOP is not a low-hanging fruit. The needs of consumers at the base of the pyramid completely differ from those at the top, thus forcing companies to rethink their traditional ways of serving consumers. Rethinking means innovating products, technologies and business models. Some MNCs have achieved success by providing products that are innovative, inexpensive and easy to use. This work presents the Base of Pyramid' and innovation concepts relevant to our case study. The crux is centred on two pioneering products launched by Indian MNCs: Tata Swach', Tata's nano-tech water filter and Chotukool', Godrej's mini-fridge. This work attempts to answer the following: How and why do Tata and Godrej innovate for the BOP? What is their business model? What is their true motivation to tap the BOP?
This replacement carbon filter purifies the air inside the refrigerator. It's the smart way to keep your fridge clean and smelling great.The active carbon in the filter absorbs different particles: from gaseous substances to bacteria. This neutralises unpleasant odours.This filter suits refrigerators with Clean Air Control, Taste Guard and Antibak Plus systems.To keep your fridge smelling fresh we recommend that you replace the filter once a year.
100% of the fridge air passes through this high-tech filter. Microban® active ingredients are incorporated into the polymer structure of the air filter during manufacture. They are evenly distributed throughout the fibers of the entire surface area and deep within the filter. Proven effective against: Listeria monocytogenes, Staphylococcus aureus, Escherichia coli 0157, Salmonella enteritidis, Aspergillus niger.